Q: Does your business really need a Website?

Maybe "no" . . .

Not every small business needs a Web site. I've heard many small-business owners say they think they "should" get a Web site. They're not quite sure what they will do with it, but they've been told they should have one.

In most cases, they're right. A Web site can be an important marketing tool for almost every small business, but there are a few exceptions.

If you have as many customers as your business can handle and you have no desire to grow larger, then there's no point in marketing on the Web.

Alternately, if you are really certain that potential customers won't use the Internet to find your product or service, then you can safely skip the Web. For most businesses, that assumption is getting tougher to make.

Usually, a big "yes"

If you own a business today your customers expect you to have a web site and email. This expectation almost requires you to have some sort of interactive, dynamic web presence. Even so, one of the questions we hear often is “What are the benefits of having a business web site?” The answer to this depends upon your business and your customers.

There's no question that a Web site is more mission-critical for some businesses than others. Companies trying to reach customers in different locations (think hotels or tourist attractions) or who have products that can be shipped to customers far away (think flowers, handmade dolls, telephones, etc.) obviously need to have an online presence.

But local businesses (dry cleaners or shoe repair shops, for example) also can benefit from a Web site that shows their location, lists their services or offers special promotions.

And woe to those who think they don't need a compelling Web site because they serve other businesses rather than retail consumers. Many businesses search for new suppliers online, then order from them that way, too.

In short, if you want more customers, you should be online, regardless of your industry.


Tags: website, need, demand, requirements, necessary, attraction, business, website, small biz, customers.


© 2011 Web Promotion Professionals. All Rights Reserved.
Australian office locations - Canberra (Head Office), Sydney and Melbourne. ABN 55 463 217 634